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Empower organisations and employees to be great at what they do

Horizontal LineScalable and practical AI solutions
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Featured in

  • Mi3
  • AFR Fast 100 Starters
  • South by Southwest

Our products and services

Data science and artificial intelligence are the single biggest commercial opportunity in today's fast changing economy

  • Data and AI capability

    Data and AI capability

    We help organisations build a data and AI capability from the ground up.

    • Data strategyData strategy
    • Architecting key infrastructureArchitecting key infrastructure
    • Delivery of use cases with the greatest impactDelivery of use cases with the greatest impact
  • Data-driven media offering

    Data-driven media offering

    We advise organisations in the development of their data-driven media offering.

    • Plan better campaignsPlan better campaigns
    • Target the right customersTarget the right customers
    • Measure the impact on outcomesMeasure the impact on outcomes
  • Culturate


    Help leaders identify what makes a great employee through our SaaS AI platform: Culturate. We support leaders and employees to develop the right behaviours that are linked to high performance.

  • Scentre Group
  • Australian Government
  • Telstra
  • Garvan Institute
  • Sunnyfield
  • Next Capital
  • Alloggio
  • Luxury Escapes
  • Cashrewards
  • Tasmanian Government
  • Couriers Please
  • Fetch
  • Copyright Agency
  • Koba
  • ITIC Systems
Parallax LargeParallax SmallCulturate Connector

Our Employee
Intelligence Platform

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How do we shift employees
from good to great?

Culturate helps leaders identify what great looks like based on AI driven analysis of actual traits and behaviours

Culturate Platform
Culturate Platform Dashboard

Analyse the traits and behaviours of employees to drive outcomes

  • Connect all data into one platformConnect all data into one platform
  • Surface the most impactful employee insightsSurface the most impactful employee insights
  • Identify the most important decisionsIdentify the most important decisions
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What people are saying about

Positive experiences working with customers across a range of projects and the impact of our consulting on their business

  • quoteJacqueline Lejarzo
    Head of Data at Garvan Research Foundation

    The value you've brought the organisation in the last 5 months has already paid off the expense and I'm excited to continue working together next year!

    Extension to the data team
  • quotePhil Reid
    Chief Operating Officer at CouriersPlease

    It has really assisted this year and changed the focus on the team from reacting to volumes, to now forecasting volumes and resources.

    Consignment forecasting and decision support tool
  • quoteSam Hall
    Chief Commercial & Content Officer at Fetch TV

    They were able to help us articulate the value, guide us on how to navigate the 'should' and 'should not' decision in this complex environment.

    Data commercialisation strategy
  • quoteBernard Wilson
    Chief Executive Officer at Cashrewards are a SWAT team of experts who came in and delivered on my strategic and urgent initiatives. They provided me key data insights to support the sale of our business and optimise our future growth.

  • quoteBing Jiang
    Partner at Next Capital were able to help us unearth the true data capability and maturity of an acquisition target. Not only from a technical perspective, but how competitive the target’s capability was relative to the rest of the market. This was an extremely important factor in our valuation of the target.

Meet our team

Our broader team have a wide range of skillsets
  • Data science, analytics and A.I.
  • Data engineering
  • Data visualisation
  • Software engineering
  • Prototyping
  • Product management
Meet our teamMeet our team

Our leadership team

  • Lawrence
    Lawrence PuangCEO, Sydney LinkedinLinkedin profile

    Experienced technology leader specialising in solving meaningful commercial problems with the practical applications of data and AI solutions. Deep industry expertise across Sales, Media & Marketing, HR, Not For Profit and Retail Media.

  • Scott
    Scott PunshonCTO, Sydney LinkedinLinkedin profile

    Accomplished engineering lead specialising in cloud architecture and data engineering. Built engineering solutions for governments, large banks, national telecommunications and global payment networks.

  • William
    William LamCDAO, San Francisco LinkedinLinkedin profile

    Skilled data science and product management lead. Developed and deployed A.I. and analytics solutions for global companies in the banking, retail and media sectors.

  • Tony
    Tony DavisAdvisor, Sydney LinkedinLinkedin profile

    Ex-founder of Quantium. Advisor to Streem, Paraflare and Prospection.

data technologies
TalentFirst Features

Realise business benefits from operationalising your analytics

We provide an end-to-end capability from business case to pilot through to production.

  • Data science
  • Data engineering
  • Predictive models
  • Cloud computing
  • Data architecture
  • Data visualisation
  • Generative AI

Wide industry experience

Our people have expertise in the application of data science across a wide range of industries.

  • Retail and eCommerceRetail and eCommerce
  • Human resourcesHuman resources
  • Advertising and marketingAdvertising and marketing
  • Not for profitNot for profit
  • GovernmentGovernment
  • Financial servicesFinancial services
  • TelecommunicationsTelecommunications
  • TravelTravel
  • Logistics and transportLogistics and transport
  • Professional servicesProfessional services
Client Net Promoter Score

We have achieved a client Net Promoter Score of 92%

Our clients highly recommend to any organisation who is looking for a team that can help extract the maximum value